Ecommerce Landing Pages

Smallwares Headquarters Brand Launch

Led the design of the Smallwares Headquarters brand identity and landing page for Hubert, creating a responsive digital experience that introduced the new brand through clear messaging, engaging visuals, and intuitive navigation across devices.

Took the logo from initial brainstorming through feedback and refinement, resulting in final versions for both light and dark backgrounds.

Lids Clearance Experience

Reimagined the Lids.com Clearance landing page with an updated visual identity that combined lifestyle photography, typography, and iconography to create a more engaging shopping experience. The responsive design was implemented across devices on the Hybris ecommerce platform.

Lids Access Pass Loyalty Program

Led the redesign of the Lids Access Pass loyalty program, creating a responsive landing page that strengthened the program's visual identity and clearly communicated member benefits across devices on the Hybris ecommerce platform.

Lids Custom Zone Experience

Redesigned the Lids.com Custom Zone landing page using bold typography, iconography, and a streamlined layout to better showcase customization options. The responsive experience was optimized for users across devices on the Hybris ecommerce platform.

Frame My Photos Customization Experience

Redesigned the Frame My Photos landing page for AllPosters.com, creating a responsive experience that simplified the customization process through clear visual hierarchy, engaging imagery, and intuitive navigation.